The Columbus Chamber of Commerce has a simple yet bold mission: They help businesses grow and thrive. They serve over 1300 small to medium sized businesses in the Central Ohio Region through four distinct pillars of service and intentional event programming.
The Columbus Chamber of Commerce has partnered with Summerfield to develop naming, branding and collateral for two of their largest and most high profile member events, the 2016 Annual Meeting and the 2016 Retail Summit. We needed to concept and refine naming and branding that focused on current business and retail trends that the Chamber’s members were experiencing, along with creating an eye-catching design that moved invitees to act. The design needed to work in several environments and applications, including invitations, event spaces, websites and more.
Summerfield presented several initial concepts for each event, honing in on the concept of “Pivot", for the Annual Meeting about changing direction and quickly adapting to the changing business landscape in 2016. The concept of “Now + Next” was chosen for the Retail Summit, representing the need to not only be aware of current industry trend, but to be prepared for what’s next! Once we had a naming and brand direction, we focused the designs on achieving the goal of empowering event attendees to look at their business, shift for a positive change and being ready to take action for the future.
