National Church Residences is a leading name in affordable housing and senior services through its ongoing mission to better the lives of its residents and clients. As the nation’s largest not-for-profit developer and manager of affordable senior housing, they are committed to expanding their services, which include assisted living, skilled nursing, home health, adult day care and full service retirement communities.
National Church Residences had an idea of how they wanted to move forward, but they needed a clear direction. Summerfield was able to focus National Church Residences’ ideas and vision through brand identity design, communication strategy, sales tools and multiple touch point collateral design. Summerfield’s work resulted in a cohesive brand identity, strong touchpoints and an actionable communication strategy for National Church Residences.
Summerfield collaborated with National Church Residences to develop a brand platform which provided the foundation of a new collateral pieces, e-newsletter templates, website, video and automations tools for their corporate office and their communities.
“Marketing this particular service the right way is going to drive results not only for our organization, but it is going to better the lives of the people that we serve. That is something that we have been working on with Healthcare Destinations right from the very beginning. They were our link. They were our provider to allow us to reach our goal”
David Leman
Director of Marketing
National Church Residences