Ohio Restaurant Association
Situation
Founded in 1920, the Ohio Restaurant Association is focused on providing Ohio’s food service professionals with everything they need to run their business.
Founded in 1920, the Ohio Restaurant Association is focused on providing Ohio’s food service professionals with everything they need to run their business.
With the ORA's 100th Anniversary coming up, they saw this milestone as an opportunity to evaluate and update their brand. The ORA was looking for a brand identity and touch points that would accurately represent their organization and the value they provide to their members.
Summerfield was able to help the ORA align and update their brand to appeal to the next generation of restaurant owners – communicating the purpose and relevance of their mission and vision.
Summerfield partnered with the ORA to bring relevance to their brand identity and provide the tactics and tools to help take them to the next level.