Established in 1935, Setterlin is a full-service, family-owned company providing commercial construction services throughout central and southern Ohio. Founded by Robert W. Setterlin, Sr., Setterlin has been providing construction services for four generations. With this strong heritage and reputation, Setterlin was ready to continue their impact in the public arena and break even further into the private sector. With a new marketing foundation and consistent, engaging materials, Setterlin would be ready to drive sales and grow with existing clients and new markets.



Setterlin approached Summerfield looking for help with brand alignment and the development of communication and marketing tools that would target audiences and better communicate their services and benefits.

Solution & Result

As a true partner, Summerfield developed Setterlin’s brand identity, positioning and modular collateral to truly represent who they are today. With a strong brand foundation and engaging, multi-use and touchpoints, Setterlin was positioned to confidently communicate and promote their services and benefits for years to come.


  • Advertising Concept & Design
  • Strategy
  • Account and Project Management
  • Art Direction
  • Graphic Design
  • Copywriting
  • Creative Direction
  • Production Supervision and Coordination