United Schools Network
United Schools Network is a non-profit charter school organization committed to preparing students to achieve academic excellence and become citizens of integrity. As an organization, USN is focused on closing the achievement gap for low income and high need students, opening their minds to learning and giving them the life skills to gain entrance, gain success and gain a degree from the most demanding high schools and colleges.
Since 2013, Summerfield has collaborated with USN as their branding and marketing partner. After a strategic rebranding initiative, Summerfield has continued to assist USN, developing communication, marketing and advertising initiatives.
USN has multiple target audiences, including donors and volunteer, parents and students, faculty, staff and administration, community members and government contacts. When developing the strategy for 2014, Summerfield needed to consider this wide variety of audiences.